Are you and those around you on the same page?

Alignment drives contract success — but are you measuring it?

Commercial and contract management hinges on a shared foundation of common goals, trust, and clarity.

If you can identify and measure the intangibles upon which trust and relationship success are built, you empower decisive action, impact and resilience.

Leaders instinctively grasp this, but typically find this foundation difficult to establish and even harder to maintain and measure. 

In a world awash with transactional data, these intangibles slip through the cracks, leading to:

  • Waste, inefficiency and compromised outcomes – even relationship breakdown
  • Competing definitions of success and value, leading to conflicting priorities, confusion, friction and disagreements
  • Slower and less effective decision-making, reflected in a loss of agility and missed opportunities
  • Lack of understanding and empathy, causing suspicion and mistrust
  • Rifts between leadership and the front line, due to unclear or unworkable strategic direction

Misalignment often goes unrecognized as the root cause of these serious problems until it’s too late to act.

🚀 Get Started with Your Free Alignment Diagnostic

Quickly gauge your alignment

The Contractual Relationship Alignment Diagnostic is a crucial step on the journey to success:

  • Invite your team – Include yourself and up to 6 others
  • Gather and capture perspectives – Engage people by evaluating some persistent key things that matter
  • Get your custom report – Responses are anonymized and compiled into an accessible report
  • See your alignment (and misalignment) – Identify group agreement, divergence, and blind spots
  • Discover your Strengths & Weaknesses – Share best practice and get support where needed
  • Get guidance on using this insight – Improve collaboration and decision-making

This powerful, easy-to-use diagnostic isn’t a survey — it’s a clear, content-rich, precise and structured assessment to quickly pinpoint your alignment and performance strengths, areas for improvement, and which actions will deliver the greatest impact.

Diagnostic Content

Invite your team to engage with a diagnostic which gathers and reports back your various perspectives on contractual relationship matters

  • Value Definition / Awareness
  • Strategic Alignment
  • Complementarity
  • Loyalty / Joint Focus
  • Continuous Improvement
  • Leadership Structure
  • Nature of Leadership
  • Direction-setting
  • Leadership-Staff Relationships
  • Behavioral Management
  • Morale & Employee Satisfaction
  • Contractual Agreements
  • Relationship Plan
  • Communications
  • Information Sharing
  • Decision Making
  • Technological / Systems Support
  • Performance Management
  • Risk Management
  • Problem Solving
  • Implementing Change
  • Teamwork / Ethos
  • Fairness
Proven Benefits of Alignment

engage with this diagnostic to unlock these real-world benefits

Alignment reduces waste, streamlines processes, and boosts productivity:

  • Improved productivity and reduced waste
    Alignment minimizes resource drain and focuses efforts on priorities
  • Resource efficiency
    Organizations achieve more with fewer resources when aligned
  • Smoother value delivery
    Processes flow efficiently from customer to supporting teams
  • Realized synergies
    Stalled efforts gain momentum, and friction decreases

Alignment fosters collaboration, trust, and engagement across the organization:

  • Stronger collaboration and teamwork
    Shared goals foster a unified working environment
  • Clearer communication
    Alignment ensures everyone understands priorities and objectives
  • Increased trust and better relationships
    Shared values build sustainable connections
  • Higher morale and engagement
    Employees feel connected to a meaningful purpose

Alignment enhances adaptability, resilience, and cohesive decision-making:

  • Enhanced agility and adaptability
    Alignment enables quick, purposeful responses to change
  • Greater resilience
    A cohesive system withstands uncertainty and pressure
  • Improved consistency and coherence
    Efforts align across the organization for a unified approach
  • More effective decision-making
    A shared focus streamlines choices and actions
  • Sustained strategic and operational strength
    Clarity, efficiency, and cohesion drive success

Alignment drives innovation, responsiveness, and customer satisfaction:

  • Boosted innovation
    Valuing insights leads to practical, creative solutions
  • Improved market responsiveness
    Alignment sharpens anticipation and speeds delivery
  • Better customer satisfaction
    Focus on customer needs improves outcomes.

Diagnose Issues

spot potential issues before they turn in to serious problems

Gauge Alignment

identify where there is and isn’t convergence of perception

Share Strengths

capture and share best practice to improve outcomes and motivation

🚀 Get Started with Your Free Alignment Diagnostic

Diagnostics Trusted by Contractual Relationship Leaders

“To understand reality, we needed to understand the perceptions first. It allowed us to capture perceptions efficiently so we could begin to investigate reality.”
Bernie Hannon
Senior Director, Strategic Alliances
Citrix
“It was such a difficult start to the contract… [The diagnostic] was absolute confirming evidence that we needed to do something… you’ve got proper evidence… our relationship measurement scores from them have [since] continued to go from strength to strength”
Mick Harris
Operational Relations Manager, Amey

More from Mick Harris on wider use of Alignment Diagnostics – full interview / highlights here.

How to set up and run your diagnostic

You will be asked:

This is needed in order to:

  • identify you as the central point of contact
  • give you access to your response and the compiled report once all responses are submitted
  • inform participants who has invited them

This will be displayed to participants and in the individual and team reports. It is usually your organization’s name, but it could instead be a specific team, department, location or portfolio name.

We will ask you to enter a name and email address for each person you want to invite to participate.

We need this information so that we can email each participant their unique link to respond – so they can securely access (and save and return to) their response, and so they can access a short report of their individual response after they’ve submitted it.

You’ll also need this information in order to notify those people in advance of the invitation actually being sent.

It’s important for you to notify participants before we send their invitation email, to:

  • Help them understand why you’re running the diagnostic.
  • Ensure they look out for their invitation email and don’t mistake it for spam.
  • Increase participation rates by setting expectations in advance.
  • Encourage them to take the diagnostic seriously and provide insightful comments.

We deliberately build in a delay of at least one working day after you submit this form in order to give you time to notify participants in advance of them receiving their invitation email. Please ensure that you contact participants in advance of them receiving the invitation email, for all the reasons listed above.

Hi,

It would be great if you can join me and a few others in a Contractual Relationship Alignment Diagnostic.

It should take ~30 minutes to complete – all responses will be anonymous.

You’ll log in securely to evaluate 20 Value Codes across four areas: Value (Why), People (Who), Methods (How) and Outcomes (What), selecting one of five evaluation statements for each Value Code.

Your thoughts would mean a lot — please jot them down as comments:

– Point out areas where we can improve.
– Share best practices or tips.
– Add any insights and suggestions for action.

Expect an email from ‘Value Management Team’ (Subject: ‘Your invitation…’).

We have 3 weeks, but quicker responses mean a faster group report.

Any questions or can’t make it? Just let me know.

Thanks so much!

Kind Regards,

Please notify participants before their auto-generated invitation email arrives to:

  • Explain why you’re running this diagnostic.
  • Ensure they recognize the email and avoid spam filters.
  • Boost participation by setting clear expectations.
  • Tap into their experience and wisdom to uncover insights that matter.

We delay sending invites by one business day after setup, giving you time to let them know what to expect.

You can copy and edit the adjacent template using the button below.

The invitation email will include a short ‘personal message’ from you, together with your name and email address, along with standard instructions on how to access the diagnostic.

This is to ensure that participants are clear about who invited them and why.

The message (which you can edit) will look like this:

[Your Name (Your Email Address)] has added the following context for this invitation:
“I’m inviting you and 5 others to join me in responding to this diagnostic as I value your perspective. It shouldn’t take you more than half an hour, and will help us clarify our strengths and weaknesses, including how aligned we are. Thanks!”

We’ll show you a preview of the full invitation email during the set up process (before they’re sent).

Start Your Free Alignment Diagnostic Now

🎯 See how aligned your team is

📅 Offer available until April 30, 2025

👥 Identify areas of agreement

🚀 Start Your Free Diagnostic

Use the Access Code you’ve been provided

⚠ Offer expires soon. Secure your assessment today!

Frequently Asked Questions

For Administrators:

That’s fine.

We totally understand that you might not want to sign your colleagues up without being clearer what’s involved and what the diagnostic covers.

Just go ahead with the sign-up, but don’t add any other names and email addresses when prompted: you’ll then be able to look through the diagnostic and decide if it’s for you and your team or not.

Don’t then fill anything in, though, as there’s no way of transferring that data to any team diagnostic you go back to sign up for.

You can complete it individually – see “What if I want to have a look at it before inviting colleagues?” above but the most valuable insights come from doing it as a group, where differences in perspectives help surface hidden issues.

For Participants:

Alignment is a necessary foundation for success.

But it is very difficult to achieve and very difficult to know how far away you are from achieving it.

The Contractual Relationship Alignment Diagnostic will give you an idea of where things really are, and establish a benchmark which you can return to later, to track change and evaluate the effectiveness of actions taken.

If everything is looking good, and if everyone agrees, then the diagnostic will substantiate this.

More likely, though, you’ll uncover areas of opportunity, where the diagnostic and report will:

  • Provide a constructive outlet to surface concerns regarding some key things that matter, and prepare to reorient around solutions
  • Encourage and support individuals that want to take a lead in understanding and making progress in developing alliancing capability
  • Clarify where to focus, which may include discussing and resolving different perspectives

True alignment doesn’t happen by accident. It happens when teams see their differences, discuss them openly, and take action together.

Absolutely not.

We understand that people often have “survey fatigue”, but beyond some superficial similarities, the purpose, nature and outcomes of a diagnostic are entirely different to a survey:

The Contract Management Alignment Diagnostic is a structured diagnostic tool for synthesizing, comparing and highlighting differences in perspectives.

It will not only reveal misalignments you wouldn’t otherwise see, but it will clarify them through the specific detail of the focused areas you will be evaluating (Value Codes in the table above).

You’ll fill out a short form to set up the diagnostic and tell us who should be invited to take part.

Everything else (invitations, response reports and collation of responses into reports) is then handled by the automated online diagnostic system – users will just be asked to set a password to keep responses secure (nothing will be shared with any third parties).

Most participants complete it in under 30 minutes, and immediately after submitting their response, they each receive a personalized report that presents back and highlights aspects of what they have said. 

When all participants have submitted responses, a more detailed report is generated that synthesizes and analyzes all the data to identify:

  • Overall trends.
  • Specific areas that seem agreed to be of concern (and areas that seem to be going well).
  • Areas with a diverse spread of opinion, suggesting division or perception gaps to resolve.
  • Patterns amongst what has been surfaced.
  • Frequent terms used, which can be the beginnings of a shared language.
  • Recommended next steps.

Absolutely. Your responses are 100% confidential, and results, not attributed to a named person, are only shared within your participating team.