Are you and those around you on the same page?

Alignment drives contract success — but are you measuring it?

Request Your Free Alignment Diagnostic

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Commercial and contract management hinges on a shared foundation of common goals, trust, and clarity.

If you can identify and measure the intangibles upon which trust and relationship success are built, you empower decisive action, impact and resilience.

Leaders instinctively grasp this, but typically find this foundation difficult to establish and even harder to maintain and measure. 

In a world awash with transactional data, these intangibles slip through the cracks, leading to:

  • Waste, inefficiency and compromised outcomes – even relationship breakdown
  • Competing definitions of success and value, leading to conflicting priorities, confusion, friction and disagreements
  • Slower and less effective decision-making, reflected in a loss of agility and missed opportunities
  • Lack of understanding and empathy, causing suspicion and mistrust
  • Rifts between leadership and the front line, due to unclear or unworkable strategic direction

Misalignment often goes unrecognized as the root cause of these serious problems until it’s too late to act.

Quickly gauge your alignment

The Contractual Relationship Alignment Diagnostic is a crucial step on the journey to success:

  • Invite your team – Include yourself and up to 6 others
  • Gather and capture perspectives – Engage people by evaluating some persistent key things that matter
  • Get your custom report – Responses are anonymized and compiled into an accessible report
  • See your alignment (and misalignment) – Identify group agreement, divergence, and blind spots
  • Discover your Strengths & Weaknesses – Share best practice and get support where needed
  • Get guidance on using this insight – Improve collaboration and decision-making

This powerful, easy-to-use diagnostic isn’t a survey — it’s a clear, content-rich, precise and structured assessment to quickly pinpoint your alignment and performance strengths, areas for improvement, and which actions will deliver the greatest impact.

Download Slides from Stephen Bruce presentation at WorldCC EMEA Summit – Apr 2025 – Value Management
Diagnostic Content

Invite your team to engage with a diagnostic which gathers and reports back your various perspectives on contractual relationship matters

  • Value Definition / Awareness
  • Strategic Alignment
  • Complementarity
  • Loyalty / Joint Focus
  • Continuous Improvement
  • Leadership Structure
  • Nature of Leadership
  • Direction-setting
  • Leadership-Staff Relationships
  • Behavioral Management
  • Morale & Employee Satisfaction
  • Contractual Agreements
  • Relationship Plan
  • Communications
  • Information Sharing
  • Decision Making
  • Technological / Systems Support
  • Performance Management
  • Risk Management
  • Problem Solving
  • Implementing Change
  • Teamwork / Ethos
  • Fairness
Diagnostics Trusted by Contractual Relationship Leaders
“It was such a difficult start to the contract… [The diagnostic] was absolute confirming evidence that we needed to do something… you’ve got proper evidence… our relationship measurement scores from them have [since] continued to go from strength to strength”
Mick Harris
Operational Relations Manager, Amey
“To understand reality, we needed to understand the perceptions first. It allowed us to capture perceptions efficiently so we could begin to investigate reality.”
Bernie Hannon
Senior Director, Strategic Alliances
Citrix

More from Mick Harris on wider use of Alignment Diagnostics – full interview / highlights here.

Proven Benefits of Alignment

engage with this diagnostic to unlock these real-world benefits

Alignment reduces waste, streamlines processes, and boosts productivity:

  • Improved productivity and reduced waste
    Alignment minimizes resource drain and focuses efforts on priorities
  • Resource efficiency
    Organizations achieve more with fewer resources when aligned
  • Smoother value delivery
    Processes flow efficiently from customer to supporting teams
  • Realized synergies
    Stalled efforts gain momentum, and friction decreases

Alignment fosters collaboration, trust, and engagement across the organization:

  • Stronger collaboration and teamwork
    Shared goals foster a unified working environment
  • Clearer communication
    Alignment ensures everyone understands priorities and objectives
  • Increased trust and better relationships
    Shared values build sustainable connections
  • Higher morale and engagement
    Employees feel connected to a meaningful purpose

Alignment enhances adaptability, resilience, and cohesive decision-making:

  • Enhanced agility and adaptability
    Alignment enables quick, purposeful responses to change
  • Greater resilience
    A cohesive system withstands uncertainty and pressure
  • Improved consistency and coherence
    Efforts align across the organization for a unified approach
  • More effective decision-making
    A shared focus streamlines choices and actions
  • Sustained strategic and operational strength
    Clarity, efficiency, and cohesion drive success

Alignment drives innovation, responsiveness, and customer satisfaction:

  • Boosted innovation
    Valuing insights leads to practical, creative solutions
  • Improved market responsiveness
    Alignment sharpens anticipation and speeds delivery
  • Better customer satisfaction
    Focus on customer needs improves outcomes.