The Value Chain Alignment Diagnostic

You’ve Never Been More Dependent on Your Value Chain.
You’ve Never Felt Less in Control.

You can’t control complexity. But you can harness it.

Misalignment isn’t just a relationship problem. It’s an acute delivery risk.

In today’s delivery environments, outcomes are increasingly shaped by a complex web of partners, suppliers, and internal teams – all moving fast, all under pressure, and all depending on each other.

But as interdependence grows, control slips away.

Most failures aren’t about poor governance or bad actors. They’re about expectations: miscommunicated, misaligned, or simply left unsaid until it’s too late.

The Value Chain Alignment Diagnostic helps you see those gaps before they cause damage – and gives you a way to close them.

You’ve likely seen the signs:

  • Promises made and missed – with no shared understanding of why
  • Supplier meetings that feel fine, but outcomes keep drifting
  • Customers pushing harder, while internal teams juggle disconnects
  • Compliance met – yet value, trust, or confidence still leaking away
  • People doing their best, but constantly firefighting or managing surprises

There’s a real desire to engage. But time is limited. Relationships are stretched. And traditional tools weren’t built for this.

It’s Getting Worse

Complexity is rising. Expectations are shifting. And value chains are feeling the strain.

Yet most frameworks still focus on structure and compliance. Most certifications still emphasize control. And most systems still assume you can manage your way to overcome uncertainty – instead of aligning through it.

Meanwhile, the things that really matter – things like responsiveness, commitment, collaboration – go unspoken.

The truth?

Performance doesn’t break because governance failed.

It breaks because people didn’t align on what mattered most.

And you can’t fix this or drive delivery through KPIs alone.

You need shared clarity – on both the hard requirements and the softer expectations that shape trust, responsiveness, and accountability.

Most teams lack a practical, scalable way to surface those expectations and close the alignment gap.

That’s what this solves.

The Solution: the Value Chain Alignment Diagnostic

The Value Chain Alignment Diagnostic is a fast, focused way to surface, communicate, and build shared understanding around expectations — especially the ones that are nuanced, shifting, or hard to measure.

It helps you see where expectations are clear, where they’re drifting, and where hidden misalignment is leading to the erosion of performance, trust, and resilience.

It doesn’t just surface how things are going. It helps you understand why, by targeting the areas where misalignment tends to creep in:

  • Why the relationship exists, its goals, and what success looks like
  • Who’s involved, what roles they play, and how people show up
  • How engagement, decision-making, and escalation actually work
  • What results are being delivered, and what risks are quietly building

It starts the conversations that often don’t happen until something goes wrong – with structure, with insight, and without blame.

And it enables value chain engagement in breadth and depth that just isn’t otherwise possible.

A new class of intervention – one that spans the gap between governance and collaboration.

Clear benefits

Here’s what the Value Chain Alignment Diagnostic‘s clear, data-driven report will give you:

  • Clarify expectations with internal and external stakeholders
  • Strengthen engagement across your ecosystem
  • Create a shared language for what matters most
  • Build confidence – in relationships, in plans, and in outcomes
  • Spot misalignment before it causes delivery failure
  • Reduce firefighting and wasted effort
  • Consolidate ESG, innovation, or transformation goals that rely on your partners

Whether you’re in Supplier Chain Management, Account Management, Partnership Management or Relationship Management; whether you’re buy-side or sell-side; whether you’re in any other role with responsibility for delivery across organizational boundaries…

make complexity navigable – through alignment; not control.

It’s how you see what’s really happening – not just what’s being reported.

And it’s how you build relationships that deliver shared value.

Get started

All we need to get you started is your name, email, organization, and for you to choose a key supplier or delivery relationship you want to reflect on first.

You can then trial the diagnostic with up to six other people to start exploring your internal perspective:

  • Considering your priorities and expectations of your value chain partners
  • Evaluating critical areas previously beyond reach
  • Understanding what’s really happening beneath the surface
  • Revealing misalignments and communication gaps holding you back

All you need – and the same goes for the others you invite – is 20 minutes and a willingness to engage.

You will then be able to access:

  • A clear, rich, and practical report you can use to start aligning, right away
  • A free 1-hour consulting session – a personal, no-obligation chat with an expert to interpret your results and advise on next steps
  • A discount code for future paid diagnostics – when you’re ready to scale beyond the initial group

No cost. No pressure. Just a better way to see — and fix — what’s drifting.

Value Chain Alignment Diagnostic

Surface, communicate and align around key things that matter that go beyond contracts and traditional measures:

  • End Customer Focus
  • Shared Purpose
  • Relationship Fit
  • Prioritization
  • Commitment to Outcomes
  • Success Criteria
  • Role Clarity
  • Ownership & Accountability
  • Stakeholder Engagement
  • Capability & Competence
  • Pragmatism & Resilience
  • Mindset & Behaviours
  • Communication Protocols
  • Transparency & Reporting
  • Responsiveness
  • Decision Making
  • Consistency
  • Issue Management
  • Delivery Reliability
  • Compliance & Sustainability
  • Fairness & Equity
  • Adaptability & Agility
  • Risk Management
  • Continuous Improvement
Proven Benefits

Engage with the diagnostic to begin unlocking these real-world benefits

Alignment reduces waste, streamlines processes, and boosts productivity:

  • Improved productivity and reduced waste
    Alignment minimizes resource drain and focuses efforts on priorities
  • Resource efficiency
    Organizations achieve more with fewer resources when aligned
  • Smoother value delivery
    Processes flow efficiently from customer to supporting teams
  • Realized synergies
    Stalled efforts gain momentum, and friction decreases

Alignment fosters collaboration, trust, and engagement across the organization:

  • Stronger collaboration and teamwork
    Shared goals foster a unified working environment
  • Clearer communication
    Alignment ensures everyone understands priorities and objectives
  • Increased trust and better relationships
    Shared values build sustainable connections
  • Higher morale and engagement
    Employees feel connected to a meaningful purpose

Alignment enhances adaptability, resilience, and cohesive decision-making:

  • Enhanced agility and adaptability
    Alignment enables quick, purposeful responses to change
  • Greater resilience
    A cohesive system withstands uncertainty and pressure
  • Improved consistency and coherence
    Efforts align across the organization for a unified approach
  • More effective decision-making
    A shared focus streamlines choices and actions
  • Sustained strategic and operational strength
    Clarity, efficiency, and cohesion drive success

Alignment drives innovation, responsiveness, and customer satisfaction:

  • Boosted innovation
    Valuing insights leads to practical, creative solutions
  • Improved market responsiveness
    Alignment sharpens anticipation and speeds delivery
  • Better customer satisfaction
    Focus on customer needs improves outcomes.
A brighter future

Key diagnostic features:

  • Designed for ecosystems- not just contracts
  • Captures hard and soft expectations
  • Makes the invisible visible
  • Reaches beyond your contracts
  • Doesn’t require new meetings, processes, or sponsorship
  • Reflective, not performative i- built for insight, not blame
  • Scales quickly – across tiers, teams, and time zones

Begin to Gauge Alignment

identify where there is and isn’t convergence of perception

Start to Diagnose Issues

spot potential issues before they turn in to serious problems

Indicate Strengths

find apparent areas of best practice that could be shared to improve outcomes

Trusted by Leaders

More from Mick Harris on wider use of Diagnostics – full interview / highlights here.

Align around things that matter

use the Access Code you were provided

📅 Offer available until July 11, 2025

⚠ Offer expires soon. Secure your diagnostic today!


Frequently Asked Questions

We get it — there are many “silver bullets” out there.

This diagnostic isn’t a quick fix or a generic tool.

It’s a rigorous, collaborative process that uncovers hidden misalignments and overlooked value drivers that contracts and KPIs miss.

It helps your entire team see what’s really going on, so you can act with clarity and confidence:

  • It’s proven to scale — but feels deeply personal.
  • It builds insight before demanding action.
  • It fits how people naturally learn, decide, and engage.
  • It doesn’t impose or instruct — it invites and unlocks.
  • Most importantly: it works where other efforts haven’t.

This is not just another survey.

We understand people get “survey fatigue”, but aside from some superficial similarities, the purpose, nature and outcomes of this diagnostic are entirely different to a survey:

This is a structured diagnostic tool for synthesizing, comparing and highlighting differences in perspectives.

It will not only reveal misalignments you wouldn’t otherwise see, but it will clarify them through the specific detail of the Value Codes – focused areas you will be evaluating.

Alignment is a necessary foundation for success.

But it is very difficult to achieve and very difficult to know how far away you are from achieving it.

This diagnostic will give you an idea of where things really are, and establish a benchmark which you can return to later, to track change and evaluate the effectiveness of actions taken.

If everything is looking good, and if everyone agrees, then the diagnostic will start to substantiate this.

More likely, though, you’ll uncover areas of opportunity, where the diagnostic and report will:

  • Provide a constructive outlet to surface concerns regarding some key things that matter, and prepare to reorient around solutions
  • Encourage and support individuals that want to take a lead in understanding and making progress in developing alliancing capability
  • Clarify where to focus, which may include discussing and resolving different perspectives

True alignment doesn’t happen by accident.

Alignment happens when teams see their differences, discuss them openly, and take action together.

Absolutely.

Think of this as a powerful diagnostic lens that complements and enhances your current initiatives — helping to align efforts, prioritize actions, and avoid wasted time or conflicting approaches.

You’ll be asked to set a password to keep your responses secure (nothing will be shared with any third party).

After you’ve submitted your response, you can invite up to 6 other people to share their perspective.

Most participants complete it in under 30 minutes, and immediately after submitting their response, they each receive a personalized report that presents back and highlights aspects of what they have said. 

When all participants have submitted responses, a more detailed report is generated that synthesizes and analyzes all the data to identify:

  • Overall trends.
  • Specific areas that seem agreed to be of concern (and areas that seem to be going well).
  • Areas with a diverse spread of opinion, suggesting division or perception gaps to resolve.
  • Patterns amongst what has been surfaced.
  • Frequent terms used, which can be the beginnings of a shared language.
  • Recommended next steps.

Not at all.

While it’s especially valuable for high-value, high-importance relationships, any contract or partnership where outcomes matter can benefit. The approach scales to fit your needs.

Absolutely.

Your responses are 100% confidential, and results, not attributed to a named person, are only shared within your participating team.

Benchmarking is fully anonymized to protect your privacy at every stage.